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description: 'An introduction to FLORA and our core concepts:'
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# FLORA Concepts

### An Infinite Canvas for your Creative Process

FLORA isn’t just another AI tool—it’s a complete system designed to align with the natural flow of creativity. It allows professionals to ideate, iterate, and refine their creative work at the speed of their thoughts on an infinite canvas.



### Workflows, Not just Outputs

Unlike conventional AI tools that focus solely on generating assets, FLORA enables you to build workflows. By connecting Blocks, you can shape, refine, and scale your creative process, turning them into creative operative systems.



### From Concept to Execution

With FLORA, you can ideate, iterate, and refine.

* **Ideate**: Brainstorm and conceptualize ideas, exploring different concepts and possibilities. FLORA provides a space for an organic creative process, allowing your thoughts to flow freely and take shape as they visualize.
* **Iterate**: Experiment boldly, refining ideas through continuous exploration and evolution. FLORA fosters a dynamic environment where you can build upon initial concepts, integrate feedback, and push creative boundaries to dream.
* **Refine**: Elevate your work to its highest fidelity by honing details and perfecting execution. FLORA empowers you with the tools to sharpen your vision, ensuring your final creation is polished, impactful, and presentation-ready.

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Read more about our philosophy in our FLORA [Manifesto](publish-your-docs/manifesto).

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